Hi, I'm Sophia!
This isn't just my highlight reel, i keep IT AS real as they come.
If you met me, you’d know pretty quickly that I’m passionate, driven, and always moving a mile a minute. I’ve always known I wanted to do big things…and I’ve never been one to wait around for them to happen. What started as a college blog turned into a brand that completely changed my life. That blog and my social platforms became the foundation for The Dailee - my seven-figure business that lets me combine my love of creativity, systems, organization, and design every single day.
I didn’t always have all this: the team, the courses, the followers, the million-dollar business.
I started this “little” blog of mine back in 2017 as a sophomore in college, just trying to figure out how to make a little extra money to pay for school. What began as a side project quickly became something I couldn’t stop thinking about. One night while scrolling Pinterest, I stumbled on an income report from a blogger making $10,000 a month…from home (!!). That was my lightbulb moment. If she could do it from home, I could definitely do it from my dorm room.
Fast forward to today - that small blog became the foundation for everything I’ve built: a multi-seven-figure brand, a growing team, The Dailee, and a community of over a million followers. It all started with a blog post, a big dream, and a plan I refused to give up on.
I'M SHOWING YOU EXACTLY HOW I DID IT.
Right after my 19th birthday, I started my blog. Just three months later, $600 was deposited into my account from the money I had made through my blog.
Fast forward a few years, and that blog has turned into a dream career. I’ve built a business that’s growing fast, a team I love, and a life that lets me work hard while still being present for the moments that matter most.
ON MY bucket list
MARRY MY BEST FRIEND (done!)
make the forbes 30 under 30 list
GET A DOG (DONE!)
a little about me...
BUY A HOME! (DONE)
SELL OVER 100,000 PLANNERS (DONE!)
MARRY MY BEST FRIEND (done!)
Let's Be Friends!
This website is all business - but that’s maybe 5% of me. The other 95%? I’m reorganizing my pantry for the tenth time, testing new recipes, and sharing my latest shopping finds.
This is the polished version of me… follow me on socials for the fun, real-life version. 😉
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