Learn EXACTLY How I Built A 180,000+ Subscriber Email List That Converts On Autopilot.
Learn EXACTLY How I Built A 180,000+ Subscriber Email List That Converts On Autopilot.
The exact system I use to create opt-ins that convert, send emails people actually want to open, and set up automation that makes money in the background.
My Insanely In-Depth Course Teaching Exactly How I Run My 180,000+ Subscriber Email List
FORBES 30 under 30
Learn everything from how to make a printable so valuable readers have to opt-in, to the secret way I design my opt-ins, to how I set up my automations, sequences & tags so my email strategy basically runs itself.
My Insanely In-Depth Course Teaching Exactly How I Run My 180,000+ Subscriber Email List
Learn everything from how to make a printable so valuable readers have to opt-in, to the secret way I design my opt-ins, to how I set up my automations, sequences & tags so my email strategy basically runs itself.
700,000+
MONTHLY PAGE VIEWS
$1,000,000+
ANNUAL INCOME
48%
AVERAGE email OPEN RATE
180,000+
Email subscribers
EVERYTHING INCLUDED WHEN YOU ENROLL:
Total value: $597
You save $288
Total value $597
You save $288
$309
$597 value
Get The Course Today!
INSTANT ACCESS
- One-time investment of $309
- Best value
- Instant access today
- Lifetime access + all future updates free
From 0 to 180,000+ Subscribers: My Proven Framework for High-Converting Emails
From 0 to 180,000+ Subscribers: My Proven Framework for High-Converting Emails
- Consistent, reliable income every month — selling and connecting with your people 24/7.
- A direct line to your audience that builds trust and keeps them coming back.
- The freedom to send one email and instantly drive traffic, sales, or sign-ups.
- No more stressing over Instagram or TikTok algorithms — your list is yours.
You are not the problem, you just need the right system
My email list is the most reliable revenue source I have — it sells and connects with my readers around the clock. I'm showing you the exact system I still use today.
After Perfecting Email, You Will Finally…
After Perfecting Email, You Will Finally…
- Have high-converting opt-ins people can't resist joining your list for
- Use efficient sequences and tags so every subscriber is optimized
- Understand how to use email to make sales whenever you want
- Stop relying on Instagram or TikTok algorithms — your list is yours
- Free yourself from a 9–5, or from only ever having "enough"
- Send one email and drive instant traffic, sales, or sign-ups
What's inside the course
What's inside the course
- How to create printables so valuable readers have to opt in
- My secret opt-in design + the 3 types that convert best
- My welcome sequence — the exact emails that build trust & sales
- How I set up automations, tags & lists so it runs itself
- How I write weekly emails people actually open
- Exactly how I make money from my list (sequences & sales)
Video walkthroughs
Real screen recordings showing exactly what I do — not just slides and theory
Member community
Connect with students, get feedback, and ask questions directly
templates + spreadsheets
My First Email & Sales Sequence templates, plus Create-an-Opt-In and Create-a-Printable build-alongs
The Full Curriculum
52 video lessons · 4.5+ hours · lifetime access
Lessons
52
Modules
14
Video
4.5h+
04
Watch Me Build It Live
Two full build-alongs — over an hour of real, over-the-shoulder work.
TUTORIAL · 2 lessons
05
The "Dry" Ingredients: Email Strategy
The emails themselves — the few things we actually focus on.
SEQUENCES · 3 lessons
06
The First Email & Welcome Sequences
The all-important first email, plus the welcome sequence that builds trust.
STRATEGY · 9 lessons
01
Welcome
START HERE · 4 lessons
Why email is the one thing you truly own — and the tools you need.
02
The WET Ingredients of Email
The freebies that power opt-ins — the printables that run our whole website.
PRINTABLES · 7 lessons
07
Automation
The key to ROI — set it up once and let it run in the background.
AUTOMATE · 4 lessons
03
The Secrets to Successful Opt-Ins
What an opt-in is, the types that convert best, and exactly where & how to use them.
PART 1 · 10 lessons
08
Weekly Emails & Segmenting
How often we send, the goals of every weekly email, and segmenting for results.
NURTURE · 4 lessons
09
Email Sales & Wrapping Up
How we actually make money from email — plus our ActiveCampaign setup and list health.
BONUS · 14 lessons
Facebook Group
Who is Sophia?
Glossary
These RUN Our Website (and here's why)
All About Copyright with Printables
How Often We Update Printables
Forms & Pages
Where To Make a Form
Single vs Double Opt-In
...and more!
Create a Printable With Me
(22 min)
Let's Talk Dry Ingredients
Different Types of Emails We Send
The Only Things We Really Focus On
The BSL First Email Template
How Often To Send
...and more!
Why Automation Makes Our Lives Way Easier
The Nitty-Gritty of Automation
Tagging & Lists
How We Actually Set Up Our Automations (40 min)
How We Actually Earn Money From Emails
Our AC Organization
That's a Wrap!
Why An Email List Is SO Important
What Programs We Use For Our Email List
The Printables You Should Be Using
What We Use To Design Printables
Should You Use a "Free Printables Library"?
What The Heck Is an Opt-In (and why it's so important)
The Opt-Ins That Perform Best
The Exact Places We Put Our Opt-Ins
The Most Efficient Way To Create & Use Opt-Ins
Create an Opt-In With Me
(46 min)
The Uber Importance of the "First Email"
Welcome Sequence Overview
What We Actually Include in These Emails
How To Get Your Subscribers to Interact
Where We Link Our Printables
How We Use Segmenting To Our Advantage
How Often We Send Weekly Emails
The Goals of Our Weekly Emails
Blogging List vs Other Emails
What We Include In Our Sales Sequence
This REALLY Brings In The Sales
Reports & Statistics
The Big Switch to ActiveCampaign
Cleaning Out Your Email List
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FAQs
What if it is not right for me?
Contact within 30 days of enrollment. As long as you have not passed Unit 1, you will receive a full refund. Full policy at bysophialee.com/refund-policy
How long do I have to complete the course?
Lifetime access. Move through it at your own pace. All future updates are included at no additional cost.
Who is this course for?
Anyone who wants to grow and monetize their business through email — bloggers, e-commerce shop owners, service providers, and creators. If you've struggled to grow a list, don't know what to send, or want a proven system for turning subscribers into paying customers, this is for you.
What platform does this teach?
I show my exact setup in ActiveCampaign, but the strategy — opt-ins, sequences, automation, segmenting, and sales — applies to any email platform.
Hey, I’m Sophia!
Founder of By Sophia Lee and The Dailee.
What started as a college blog has turned into a 8-figure brand reaching over a million people every month. If there’s one thing I’ve learned, it’s that there’s strategy behind every successful blog, social media account, and business. Whether your goal is to grow online, start a blog, or turn your ideas into a brand, I’ll show you the exact systems that got me here.
I’m pulling back the curtain and sharing everything - so you can replicate it for your own business.
