Grow a Loyal Audience Across TikTok, Instagram & YouTube — Using the Exact System That Built My $6.75M Business.
Grow a Loyal Audience Across TikTok, Instagram & YouTube — Using the Exact System That Built My $6.75M Business.
From starting a blog that became my full-time income to growing a loyal social audience, I’m breaking down the exact strategies that built my business (because yes, your social media is a business).
I spent two months completely rewriting what was once our mini Social Media Course... and it turned into something way bigger than I ever planned. What started as “a quick update” turned into 190+ pages breaking down every single part of my social media strategy.
Completely rebuilt from the ground up — 190+ pages
Learn How I Grew to Over 1 million followers across TikTok, Instagram, and YouTube
FORBES 30 under 30
When I first started, I had zero followers and no clue what to post. Fast forward a couple of years and I have curated a community of over 1 million followers.
And here’s the best part - I didn’t rely on luck, trends, or going viral. I built a repeatable content system that works across platforms.
Learn How I Grew to Over 1 million followers across TikTok, Instagram, and YouTube
When I first started, I had zero followers and no clue what to post. Fast forward a couple of years and I have curated a community of over 1 million followers.
And here’s the best part - I didn’t rely on luck, trends, or going viral. I built a repeatable content system that works across platforms.
Join 11,000+ creators who've already taken Sophia's courses!
100k+
youtube subscribers
200k+
instagram followers
700k+
TikTok followers
$6.75 Million
annual revenue generated
EVERYTHING INCLUDED WHEN YOU ENROLL:
Content planning, follower profiles, media kit, monthly stats — $25 value
$497 value
Total value: $522
You save $265
Total value $522
You save $265
$257
Pay In Full
MOST POPULAR
- One-time investment of $257
- Best Value — save $39 vs payment plan
- Instant access today
- Lifetime access + all future updates free
Payment Plan
- 4 payments of $74 per month
- Same full course access and community
- Instant access today
- Lifetime access + all future updates free
Stuck on what to post? Not sure which platform to focus on? I've been exactly there.
Stuck on what to post? Not sure which platform to focus on? I've been exactly there.
- Wondering how everyone else creates content so consistently?
- Feeling like you are posting into a void with nothing to show for it?
- Overwhelmed trying to juggle TikTok, Instagram, and YouTube at once?
You are not the problem, you just need the right system
Social media built The Dailee into a 7-figure planner business. I am showing you the exact system I still use today.
Social media built The Dailee into a 8-figure planner business. I am showing you the exact system I still use today.
After Perfecting Social Media, you will finally...
After Perfecting Social Media, you will finally...
- Have an Instagram account with a genuinely loyal community
- Use YouTube to drive traffic and convert sales
- Build a TikTok presence that reaches new audiences consistently
- Free yourself from relying solely on Google for traffic
- Generate excitement around new projects and products
- Have a repeatable system that works across all three platforms
What's inside the course
What's inside the course
- All things social media SEO
- My content planning routine, batching instead of creating one video at a time
- My biggest growth tips across every platform
- My exact Instagram, TikTok, and YouTube strategies
- The Dailee social media strategy — how a 8-figure brand uses social
- A deep dive into exactly how I make money on social media
Video walkthroughs
Real screen recordings showing exactly what I do — not just slides and theory
templates + spreadsheets
The exact templates my team still uses to plan content across platforms
Member community
Connect with students, get feedback, and ask questions directly
The Full Curriculum
7 modules • 39 lessons • 3+ hours of video • lifetime access
Lessons
39
Modules
7
Video
3h+
01
Welcome & Strategy Overview
Set the foundation: how the course is structured and how I divide my social strategy into manageable, effective parts.
START HERE • 2 lessons
How I Divide Up My Strategy
Introduction
02
How I Track & Plan My Social Media
My exact planning system — from defining your audience to mapping a full year of content so you're never scrambling last minute.
CORE SYSTEM • 8 lessons
What Do I Plan And How Do I Plan It
Who Am I Creating For
How I Brainstorm Content
How I Plan Out My Content Every Year
+ 4 more course lessons
03
TikTok & Instagram
Hooks, captions, formats, and the exact creative process I use across my personal brand and physical product brand, The Dailee.
SHORT FORM • 14 lessons
My Weekly, Monthly, Yearly TikTok IG
My Posting Schedule
How I Plan My TikTok IG
+ 10 more course lessons
TikTok SEO
04
YouTube
How long form educational content grew my blogging education business, Perfecting Blogging.
LONG FORM • 3 lessons
How I Have & Currently Handle YouTube
YouTube SEO
My Posting Schedule
05
Working with Brands & Affiliates
Creating sponsored content that feels like an organic extension of you and doesn't sound like a sales pitch to your audience.
MONETIZATION • 7 lessons
My Strategy Working With Brands
All Affiliates I'm In
+ 3 more course lessons
ShopMy
How I Set Up My Media Kit
06
The Dailee Social Media Strategy
A behind-the-scenes look on how social media turned my digital printable freebie into a 6-figure physical product business.
PRODUCT BUSINESS • 3 lessons
Overview of The Dailee Social Media
The Dailee IG
The Dailee TikTok
07
That's A Wrap
Final thoughts as you use social media to grow your own personal brand or business.
2 lessons
Wrap Up
Become An Affiliate
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FAQs
Who is this course for?
Perfecting Social Media is for bloggers, creators, and business owners who want to grow on TikTok, Instagram, and YouTube — whether you are starting from scratch or want to build a smarter, more consistent system across all three platforms.
How long do I have to complete the course?
Lifetime access. Move through it at your own pace. All future updates are included at no additional cost.
What if it is not right for me?
Contact within 30 days of enrollment. As long as you have not passed Unit 1, you will receive a full refund. Full policy at bysophialee.com/refund-policy
Hey, I’m Sophia!
Founder of By Sophia Lee and The Dailee.
What started as a college blog has turned into a 7-figure brand reaching over a million people every month. If there’s one thing I’ve learned, it’s that there’s strategy behind every successful blog, social media account, and business. Whether your goal is to grow online, start a blog, or turn your ideas into a brand, I’ll show you the exact systems that got me here.
I’m pulling back the curtain and sharing everything - so you can replicate it for your own business.
